Digital Marketing
Dr. Azka Kanwal
Medical education at scale
Status
Active
Industry
Healthcare
Platform
TikTok
Duration
March 2026 – Present
Overview
The challenge, in context.
Dr. Azka Kanwal is a consultant gynecologist whose TikTok presence was built to educate women through short, engaging medical content while establishing professional credibility.
The strategy simplified complex health topics into informative, approachable short videos — myth busting, pregnancy tips, and medical awareness that the audience actually watches, trusts, and shares.
Outcome
Just 13 videos produced an average of 500,000+ views each and a 23,000+ follower audience — proving that authority-driven education outperforms volume.
Results & Metrics
Campaign Results
The numbers and coverage behind the project — measured, reported, and shown here.
Followers per video
Audience growth plotted against the 13 videos published.
Just 13 videos produced a 23,000+ follower audience.
Audience snapshot
Headline reach and engagement across the account.
Content focus
Approximate share of content themes published.
- Women's health24%
- Pregnancy tips22%
- Medical awareness20%
- Myth busting15%
- Patient education12%
- Healthcare advice7%
What we delivered
Services Delivered
Content strategy
Simplifying complex health topics into shareable short videos.
Short-form production
Consistent, credible video output built for TikTok.
Video editing
Clear, professional edits that protect medical credibility.
Brand building
Positioning the doctor as a trusted source for women's health.
Content strategy & focus areas
How it came together
Process
- 01
Position
Defined the medical education angle and the credibility-first visual style.
- 02
Simplify
Translated complex gynecology topics into clear, short-form scripts.
- 03
Produce
Produced and edited videos with a consistent, professional look.
- 04
Scale
Let strong organic signals guide topic selection and formats.
Stack
Tools & platforms
Gallery
In context.
A visual look at the project, the industry, and the work behind it.
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